Human logic in an automated world
Strategy, experience, and execution guidance for modern, unified commerce.
HUMBLE is an independent consulting practice helping brands bring clarity, relevance, and performance to their digital and commerce experiences—without uniformity.
What we do
Driving consumer relevance and sustainable revenue growth.
Digital commerce is no longer about an eCommerce site versus retail stores. It is about showing the right product, in the right context, at the right moment, across channels. HUMBLE helps organizations adapt to that reality.
Customer experience vision across all channels
From discovery to purchase to service. Not channel-centric, but shopping-centric.
Digital and unified commerce strategy
Helping brands adapt to evolving merchant models and embrace contextual, individual, and conversational commerce.
Diagnostic of platforms, tools, and governance
A clear-eyed assessment of what works, what does not, and why.
Roadmaps for services, features, and prioritization
Focused on impact, feasibility, and business value. Not long wishlists.
Executive-level advisory
Supporting leadership teams in decision-making, trade-offs, and alignment.
Guidance for Shopify transitions in enterprise contexts
Strategy, operating model, and experience considerations beyond the technical migration.
The HUMBLE approach
HUMBLE strategies are guided by six principles:
Human
Designed around real behaviors, constraints, and motivations.
Useful
Solving actual problems, not just showcasing features.
Measurable
Grounded in outcomes, learning loops, and performance clarity.
On-Brand
Driving growth without diluting what makes a brand emotionally distinctive.
Lucid
Clear, honest, and anchored into reality.
Engaging
Designed to create momentum and adoption across teams.
"We do not know what we do not know."
No assumptions. No recycled answers. Every company has valid reasons for its current state. Understanding those reasons comes before proposing solutions.
Why experience matters
HUMBLE believes in the power of experience to give brands clarity and personality at scale.
When UX and digital product are done well, they turn intent into action. They drive performance without drifting into uniformity.
As brands grow, creativity alone is not enough. Sustainable performance also depends on structured growth experimentation, advanced merchandising practices, strong design systems and product foundations, clear ways of working across teams, a shift from one-time sales to lifetime value, and better decision clarity at every level.
HUMBLE helps put those elements in place, pragmatically.
About
Grégoire Baret
Founder, HUMBLE Consulting
Digital transformation and customer experience leader with 20 years of experience at the intersection of strategy, design, commerce, and technology.
I help brands evolve through high-performing omnichannel solutions and human-centered, unified experiences. I have led large-scale programs across eCommerce, retail, CRM, and service design, in complex global environments.
My approach is grounded in a simple conviction: to deliver results, brand experiences must be distinctive, engaging, and genuinely useful. They must solve real consumer problems while keeping pace with changing expectations.
Today, my focus is on scalable unified commerce, contextual and conversational shopping, and the responsible use of AI-driven personalization within modern platforms like Shopify.
Selected experience
ALDO, Manulife, Levi's, Nike, Adidas, Nissan, L'Oréal, Guerlain, Louis Vuitton, Danone, McDonald's, Jean Coutu, Ubisoft, Quebecor, Canal+, PlayStation, Michelin
How I work
I have built and led digital product and commerce organizations in complex, global setups. I align teams, platforms, and ways of working so performance becomes repeatable—not dependent on isolated standout initiatives.
The goal is not a one-time win. It is an operating model where growth can happen again, and again, with observed learning and confidence.
Let's talk
Ready to bring clarity and performance to your commerce experience?
info@humbleservices.ca